BPT’s workwear & safety footwear brand Scruffs has achieved 16 million views of its 'Attenborough is back on site' video, with 38 thousand comments and 270 thousand shares, with no sign of stopping!
‘Attenborough is back on site’, a collaboration with On The Tools, the UK's leading social community for tradespeople, went live in October and since then it has gone well and truly viral. The video is the second in a series which has a David Attenborough voice over narrating what's happening on site as builders go about their day to day jobs.
To celebrate the success, Mark Collins, Senior Client Partner at On The Tools presented Daniela Gould, Scruffs Brand Director and Chris Mellor-Dolman, Head of Scruffs Marketing with a trophy to celebrate the 10 million views milestone. This is an outstanding achievement for Scruffs but who says it’s going to stop there.
To top it off, Scruffs is now ranked the 5th most viewed brand on Facebook within the UK ahead of some of the biggest household names including Domino’s Pizza, Mastercard and Heinz.
The event took place at Edgbaston Cricket Ground in Birmingham on Friday 15th November, celebrating the best of everything in the construction industry with the biggest brands in attendance.