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SCRUFFS GOES GLOBAL AT A+A

5th November 2015

BPT recently exhibited Scruffs at the A+A Show in Düsseldorf, Germany. The key objective was to find large international distributors to help grow the brand, with the primary focus being Germany.

Highlights included the international launch of the new Scruffs GORE-TEX® safety footwear range, and the unveiling of the vast array of fantastic new clothing lines in the 2016 collection. Both received extensive interest from visitors.

The entire Scruffs product range was presented on a 90 square metre stand, which used a combination of curved product displays, attention-grabbing audio visual and water-based exhibits to drive key brand messages.

The 30th A+A Show, which ran for four days (27-30th October), comprised of 1,887 exhibitors from 57 countries and provided information for more than 65,000 visitors who came through the doors during the event - a new record. The crux of the show is for agents and distributors to meet the leading suppliers and manufacturers in the workwear, occupational health and safety, health promotion at work, and safety and security management sectors. Over 30% of all visitors were non-German internationals, who came from 80 countries around the globe.