28th September 2015
A new high-profile 'Are You #SCRUFFSENOUGH?' ad campaign, launched today on TalkSPORT and Absolute Radio. Running for five weeks, between 6am and 7pm, Monday to Saturday, the campaign will reach 51% of all UK tradespeople. The ads promote the Scruffs Autumn/Winter Collection featuring the all new Scruffs GORE-TEX footwear line.
The two characters in the ads are played by: John Henshaw (The 'Gaffer'), who's best known for roles as Ken Dixon - the landlord in 'Early Doors', Wilf Bradshaw in 'Born and Bred', and PC Roy Bramwell in 'The Cops' and Andrew Ellis (The '#SCRUFFSENOUGH' builder) best known as 'Gadget' in 'This is England'.
The radio campaign is being supported by an online campaign, featuring four films and in-store POS.
The event took place at Edgbaston Cricket Ground in Birmingham on Friday 15th November, celebrating the best of everything in the construction industry with the biggest brands in attendance.