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SCRUFFS ON THE RADIO!

28th September 2015

A new high-profile 'Are You #SCRUFFSENOUGH?' ad campaign, launched today on TalkSPORT and Absolute Radio. Running for five weeks, between 6am and 7pm, Monday to Saturday, the campaign will reach 51% of all UK tradespeople. The ads promote the Scruffs Autumn/Winter Collection featuring the all new Scruffs GORE-TEX footwear line.

The two characters in the ads are played by: John Henshaw (The 'Gaffer'), who's best known for roles as Ken Dixon - the landlord in 'Early Doors', Wilf Bradshaw in 'Born and Bred', and PC Roy Bramwell in 'The Cops' and Andrew Ellis (The '#SCRUFFSENOUGH' builder) best known as 'Gadget' in 'This is England'.

The radio campaign is being supported by an online campaign, featuring four films and in-store POS.